Gorreato Studio

Contemporary: A Limitless Definition?

From Invasive to Immersive language A series of thoughts on Immersive Design Chapter I. Contemporary: A Limitless Definition? The main focus of this website, of these entries, revolves around Contemporary Design. But what is contemporary design? Do we define “contemporary” as something that is happening at the very moment we are researching and designing? Or …

Contemporary: A Limitless Definition? Read More »

Hypo-reality (or the Ubiquity of Disinformation)

Innovation, Insights

As long as we evolve, both as human beings and technological beings, the breach between science and fiction is becoming shorter.

Aesthetics in the Era of Digital Transformation

Innovation, Insights, Product Design

Form follows function. This premise setted up by architect Louis Sullivan has been one of the main design principles we all had learned at school, from Bauhaus to Victor Papanek.