Hi, I’m Laura.

I’m a creative director who works across brand campaigns, lifestyle content, and experiential design, with a particular edge in immersive and interactive experiences.

My path started in Industrial Design Engineering and Art History, an odd combination that turned out to be exactly right. These days that means leading campaigns end to end: creative direction, lifestyle photoshoots, social media creative strategy, rebrands, and, when the project calls for it, VR experiences, 360º films, and spatial narratives.

I’ve worked at Visyon (Mediapro), Fever, and currently LEGO® Education, and on projects for Nike, Adidas, Mercedes-Benz, Samsung, and FC Barcelona, among many others. I’m also finishing a PhD in immersive design, digging into how spatial narratives and human-media interaction actually work.

What I do, in a nutshell:

• Creative direction & campaign development
• Lifestyle photoshoots & content direction
• Social media creative strategy & rebrands
• Immersive experience design (XR / VR / 360º)
• Spatial storytelling & interactive installations
• Motion graphics & visual narrative design

Gorreato started in 2021 as my own corner of the internet, part portfolio, part playground for ideas. If you’re working on something ambitious and want a partner to help shape it, let’s talk.

Laura Hernández, Gorreato