In order to promote the Vroadcaster Platform at the 2017 Mobile World Congress, I was asked to design a video, motion graphic based, to show the investors the possibilities of this virtual reality platform.
Being in charge of the whole project, from the script to the final animations, allow me to focus on two references that I personally admire: “The Seven Year Itch” (1955) title sequence from Saul Bass; and the award winning Colorscope series showcased at the CNN.
Taking into account the characteristics of the platform, the initial script and storyboard were developed, as shown at the images below. With the visual identity clear, the storyboard was composed by very specific illustrations, which sought to convey the concepts in the established time limit. Quite a challenge for a technology this innovative!
The result was an intuitive motion graphics video, which managed to transmit to future investors the characteristics of an innovative platform, still under development, and which brought with it the difficulty of not having an official demo at that time.
Being able to showcase it at the Mobile World Congress 2017, as a platform that could bring so much opportunities, was a big step. In 2017, the Metaverse or Virtual Reality, weren’t concepts that known, so it’s a pleasure to take a look back & realise how amazing it was to be part of the XR community at that early stage, in several ways.
