Scripting a Wall That Talks Back
The brief called for something big, literally. We proposed a fully illustrated interactive wall, 12 square meters, where 9 video-mapped stories would play out across different zones. As Executive Creative Director, I led the script and the wireframes for the wall from the start, working out where each interactive trigger would sit and how the different screening areas could run side by side without stepping on each other. Every story had its own zone, with a trigger that set off the action right where visitors stood, turning the wall into something people activated rather than just watched.
