the development
In addition to the signage, tickets were made and given out with each purchase in the different stores, based on a minimum amount spent. These tickets were entered each month in a contest, in which local products were also promoted.
Poster for local commerce
Year: 2020
For: Ayuntamiento de Macotera (Salamanca, Spain)
#ArtDirection #Illustration #Graphic Design
the challenge
The pandemic that has kept us on tenterhooks throughout 2020 caused numerous headaches for small local businesses. Many city councils used design as a tool to encourage citizens to get back in touch with local businesses.
This campaign, called “Consume Macotera”, was one of those initiatives.
the result
The whole campaign had a great impact. Posters were created and distributed to the different businesses and obtained thousands of views during the months that the campaign took place, attracting the interest of the media and adjacent towns.